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How To Market Professional Services: Don’t Market
Instead of marketing your professional services to clients, do what you do best. As a service professional, what you do best is engage with clients. On the other hand, what you don’t do well…and...
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Professional Service Branding Makes You Unique
Successfully attracting clients depends on presenting yourself as trustworthy and competent in your area or areas of specialty. As a result, you will emphasize these qualities in your marketing...
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Making Friends, Attracting Clients
There are two keys to attracting friends. First and foremost, we must be likable. Being likeable includes being interested in others, what they think and like. Second, we must have something of value...
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3 Reasons To Fire Clients
If marketing is about attracting clients, why would any service professional fire clients? The answer is easy: to free up resources to attract and serve better clients. If any of your clients meet one...
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The 3 Keys To Successfully Marketing Professional Services
For many service professionals, marketing is a necessary but totally mystifying task. As good as these people are at helping clients, they are totally flummoxed at the prospect of attracting new...
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Practice the Basics: Networking & Referrals
In today’s quickly changing digital age, what’s the best way to generate new business for your professional services business? Is it jumping onto the the technology bandwagon and adding as many digital...
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